“With our embedded SIM solutions we aim to further protect our carrier partners and give them a cost effective solution for enabling even more subscriber uptake within their markets. All the work is done at the factory level, hence carriers can manage their supply chain more efficiently and focus their time and resources on what they do best“, says Alpesh Patel, CEO Mi-Fone.
Mi-Fone’s latest model, Mi205e EMBEDDED SIM handset, has an embedded SIM, protecting the GSM carriers from people unlocking the phone, as well enabling cost savings on expensive SIM card packaging. The phone number is also conveniently located on the box and enables efficient Logistics and Supply chain inventory management. Additionally and probably the most important, the Embedded SIM initiative guarantees no more lost or stolen SIMs.
Mi-Fone is a young company with a focus on emerging markets in Sub Sahara Africa and India, targeting young and techno-savvy adult mobile users who can’t afford state-of-the-art technology.
Mi-Fone offers a stylish range of phones with GPS, JAVA and other capabilities found in high-end mobile handsets, at a fraction of the price, below the $70 price bracket.
Mi-Fone’s mobile phones are currently available in 15 African countries, including Ghana, Tanzania, Mauritius, DRC, Kenya, Uganda, Burkina Faso, Zambia, Madagascar and Nigeria, as well as in India via a mixture of distributors, retailers and GSM operators. The company aims to expand its services to over 25 African countries by late 2010 and to be a global brand servicing emerging markets by 2012.
The company has regional offices and authorised service centres in Nairobi, Mauritius and Johannesburg.