iBurst launches pre-paid service

October 1, 2009 • Top Stories

iBurst, has taken a lead on the broadband market by providing pre-paid internet services to consumers who are unwilling to get into contracts with ISPs.

The new offering gives consumers total control of their broadband spending.

The Prepaid Internet gives end-users all the benefits of iBurst’s wireless broadband technology in a new offering that is easy to install, easy to use and allows true prepaid benefits to users of the service.

Because the product is wireless, there is no need to have a telephone line in place or to wait for an ADSL line to be activated. The flexibility of plug and play means users simply plug in the modem, install the drivers and are ready to use the Internet. Top up vouchers are available on the iBurst website.

“This offering is perfectly positioned for end-users who already have a personal computer who don’t want to be locked into a long-term contract with a broadband provider, are unable to pass the credit vetting process, or who simply like to be in complete control of their Internet costs. It is especially well suited for those who make light and sporadic rather than heavy and constant use of the Internet,” said Jannie van Zyl, CEO of iBurst.

“Some users that might find this product to be attractive include pensioners, students and scholars as well as existing iBurst subscribers on our month to month or on pay-per-use offerings. It’s also perfectly suited to people who are unable to qualify for credit for whatever reason.”

The iBurst Prepaid offering will be available wherever iBurst has coverage through iBurst direct, iBurst retail stores and selected resellers. The user trial began last month and saw iBurst receive valuable input regarding the new prepaid product. Web users were rewarded with 500MB of free data upfront in order to test the service. iBurst listened to the concerns of these users and subsequently revised the product’s pricing structure, amongst other details to be more aligned with market expectations.

“The Prepaid user trial was an invaluable process for this product. The public assisted us in identifying key areas of concern regarding the product which has allowed us to make it a more attractive value proposition before its official launch. “

User trials will continue until the end of October, to join one simply needs to switch on an old iBurst modem, register and they will receive 500MB to start testing the service.
New users will be able to buy a starter pack for R999 – this includes everything a PC user needs to get up-and-running, including a USB modem, an installation disk, 30MB of data, a username and a free email address.

Data vouchers – similar to prepaid cellular top-up vouchers – will be available in a range of denominations from 40MB to three gigabytes with a price per megabyte from as little as 16c per megabyte on the biggest top-up package.

Concludes Mr Van Zyl: “Prepaid services continue to be one of the fastest growing markets within the South African consumer telecom market. Many consumers like to feel that they are in complete control of their telecom usage and want to avoid getting confusing monthly bills. iBurst Prepaid Internet gives them the peace of mind of knowing that they have complete control over their expenditure.”

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