Vodacom, a leading South African mobile service provider, is launching a new game show on one of the country’s public broadcast channels, SABC 2.
The game show, which will see contestants use mobile sms as their means of communication, will compete in a treasure-hunt for prize money. The show premieres on 04 June 2009.
Brands agency Stimulii is responsible for the show concept. Says Samantha Moon, co-founder of Stimulii: “We are delighted to be working with brand giants like Vodacom and Samsung, the programme’s handset partner, on a project of such magnitude. Vodacom ThumbWars is going to be big.”
The show will be aired weekly.