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MTN launches Global FIFA World Cup 2010 campaign

March 5, 2009 • Mobile and Telecoms, Top Stories

MTN_phuthuma_nhleko.jpg“We can’t wait, let’s go 2010!” is the message from MTN, Africa’s first and only global sponsor of a FIFA World Cup competition. The mobile service provider with a footprint throughout Africa and the Middle East launched the campaign at its headquarters in Johannesburg, South Africa this week.

The event, marked by poetry, music and the presence of football fans from other African countries such as Cameroon, Ghana and Nigeria, officially launched the campaign intended for rollout in all of MTN’s 21 markets. The campaign is intended to build anticipation and excitement for the World Cup event, and to unite supporters and stakeholders in making the event a resounding success for the African continent.

Dignitaries present at the auspicious event included 2010 FIFA World Organising Committee Chairman, Dr. Irvin Khoza, Foreign Affairs Minister Dr. Nkosazana Dlamini-Zuma, MTN Group President and CEO, Mr. Phuthuma Nhleko and some African ambassadors, among others.

Says Mr. Nhleko about the 2010 World Cup and MTN’s involvement as global sponsor: “It’s an experience we can no longer wait for; one that should strengthen our competitive position in emerging markets, leave a legacy of improved infrastructure for our economy and demonstrate to the world that the African continent – and South Africa in particular – is capable of hosting events of this size.
“The 2010 FIFA World Cup South Africa™ will be a huge boost for the South African economy, contributing in excess of R50 billion to our GDP, and will have benefits that will go beyond 2010 with an indirect impact that is likely to be more significant for our economy in years to come.”

MTN is also fully committed to bring the World Cup experience to the people of South Africa and Africa. The company has secured exclusive mobile content rights to the event, and plans to make available a wide range of World Cup related content to its subscribers through the MTN Loaded portal.

Furthermore, MTN also announced that its customers on MTN PayAsYouGo and Contract packages will have the unique opportunity to watch the 64 World Cup games live at match venues across South Africa. This initiative forms part of the “MTN 1-4-1” Loyalty Programme.

Customers can register for the programme and will automatically get entered into the monthly MTN FIFA World Cup Ticket Draw. For every R1 you spend on MTN, you get one point loaded onto your phone almost immediately. Other rewards include airtime, SMS and data bundles for participating customers.mtn_fifa.gif



  • Lubabalo Tyafu

    To whom it may concern.

    I just need to know if there is currently a competion for MTN customers to win Big on the FIFA World Cup 2010 campaign. Reason is my mother in Law has just received an sms, saying that she won, a very big amount of money, and now they’re expecting her to sms here details including Bank Acc. & ID No.

    Is this for real?

  • EBODE SIMEON

    GOOD INITIATIVE
    TO COMPLETE THE TARGET, MAY IT BE POSSIBLE TO
    SPONSOR LOCAL EVENTS, WHICH FOCUSS IS TO PREPARE
    THE WORLD CUP, BY DEMOCRATIZING THE CAMPAIGN,
    IN VERY DEEP LOCATIONS, LIKE VILLAGES.

    I WILL ENJOY TO JOIN YOUR SPONSORING IN A LOCAL
    EVENT PLANNED FROM SEPTEMBER TO DECEMBER IN CAMEROUN. COOD HAVE A VERY GREAT IMPACT.

    WOULD BE PLEASED TO HAVE YOUR FEEDBACK.
    THE REAL UNDERGROUND IMPACT WILL BE THE ANTI MALAIRIA COMBAT.

    PLEASED TO READ FROM YOU.

    GO ANTI MALAIRIA
    TIE RUN

  • Sonja Joubert

    Hi my name by way of introduction my name is Sonja Joubert and the Key Account Manager for RNA Distribution we are a Marketing and Distribution business for both local and International Magazines and collectables. We will be doing the distribution for the 2010 Soccer collectables on behalf of Panini see http://www.paninigroup.com – RNA would love to do a promotion with MTN and would like to set up a meeting with the correct stakeholders at MTN. Please will you inform me as to who I should contact at MTN to set up an appointment. Many thanks.

  • hi, my name is wasiu,my father recieve an sms that he has won a big cash so i wanted to confirm if this is thrue and how do i process it

  • I SAW A MSG THAT I WON A FREE TRIP TO 2010 WORLDCUP WITH A BIG MONEY AND I COULDNT GET ANY MESSAGE RELATING TO IT ON THE MTN WWW. FIFAGAME.TK IS IT REAL NEWS.PLS IWANT TO KNOW,PLS REPLY TO MY MOBILE NUMBER ON 08035062063.

  • hardek

    Hello, my name is Hardek i just receive a msg that i won a free trip to 2010 worldcup with a Big cash and i wanted to confirm if this is true and real and how do i process it. Pls i want to know, pls reply to my mobile phone number on 08033731739

  • Hi,
    My Dad has just received a sms that claimed him to be one of the winners of mtn 2010 FIFA WORLD CUP that he has won huge amount of money and free ticket.If it is true, tell the processing for the collection of it or send us the name and phone number of any mtn worker that we can contact at mtn office through sms(and not through e-mail).And also I think the phone numbers of the winners should be shown on AIT and NTA televisions.Thanks

  • If it is a scam about winning a big amount of money and a ticket to the World Cup, then MTN should look into it and stop the perpetrators to discontinue waking people up in the middle of the night with some stupid and senseless text msgs, if not then I’ll change to other telecommunication services, I believe we have a lot in Nigeria presently.

  • bolatito

    Hello, my name is Bolatito i just receive a msg that i won N1b + a free ticket to 2010 worldcup with code 46200 and i want to confirm if this is true and real and how do i process it. Pls i want to know, pls reply to my e-mail

  • Elekwachi Godwin

    I recieved a text msg yesterday night stating i won a big money and a trip to watch the Fifa world cup. pls how do claim it. MTN is the best connection in the universe. I love you guys. Thanks alot

  • akinbosola olakunle

    i received a text mesg this morning that i won a free trip to 2010 w / cup and a big cash . pls how do i claim it.contact no. 08037091001. thank

  • chris

    i just received message that i won big is it true?

  • MOHAMMAD

    i just received message that i won big is it true?

  • the following number have won the 2010 fifa world cup but unfortunately i have not seen any report since then i have been comming to the internet since all this while but i dont knw how to be puting through the number is 08033606173. pls help me to do some things because i play a game and i won the price but toi get the price is the problem pls kindly send how to reash u on ur office.
    thans for reading my message.

  • This is mass stupidity. If you did not enter a comptetion, you have not won anything. How can you all fall for such a simple scam.

  • This website http://www.yellofifa.com has been a site which the fraud people are using to dupe Nigerians.MTN company should pls protect their customers from all these act.Thanks

  • odunsi david

    i love mtn fifa.

  • Ganiyu

    I want 2 know when the game will be over & winners be announced.

  • Apiu

    Can someone tell me how winners for the ‘2010 text and win’ are selected? Must one text everyday if you want to win on that day or texting on a day can make you win on a different day?

  • Honourary Senator Olumide Olasunkanmi

    I am Honourary Senator Olumide, Nigeria individuat ough to be wise by now, it is only when u battle or involve in a game that u become a winner and this will be back up with evidence of observers. So talking of just winning a million without involving in any game is fraud. Pls, be warn and guided on the above. Olumide of Eko

  • Sani Katsina

    Yes, I agree with Honourary Senator, i have also received such sms telling me Im a lucky winner of one million Naira and a ticket to S.A. while i didn’t participate in the promo! Nigerians be wary of fraudsters.

  • joe

    u are welcome in the world of football

  • Abubakar

    is this real

  • obed oben ojong akum

    i have a world cup slogan i want to send to mtn.what will i benefit if i do so?how do i send the slogan?please reply me through my mail address

  • Miss S

    To all of the people who believe that they’ve won large amounts of money…I have big news for you…Do not be fooled please.This is a scam..and I have received the same msg asking me to deposit a large some of money into a bank account to
    ABSA BANK

    ACC. NUMBER- 9205966781

    ACC. NAME- MR. FRED WILLIAMS.
    And to send 15xR180 MTN airtime vouchers. These scam artists will take every cent from your bank accounts if you are not careful. I think that it would be best that MTN should consider this matter as one of high importance. I am not the first and surely wont be the last.These scams are popping up everywhere and cannot be avoided , rather than turning a blind eye we can realise the harsh reality that there are evil criminals trying to strip us from everything we have.Be aware and tell a friend !!!

  • Hope Oluchi Ede

    i receive sms on 30-Nov-2009, that says that i have been offered N500,000 & a ticket to the 2010 W/cup with the ref no: 505048. and that i should visit this website http://www.fifatrips.net.i have visit the site but the site did not open. i need you help.

  • Reshan

    Hi,
    Is it true that the other mobile operators frequencies have been cleared out of the stadiums and that MTN will be the only service provider at the games

  • It is really nice strategy for MTN to launch a campaign like that. Specially that the SMS competition is not like before, they really have to pay back something on their subscriber.

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