ANC expands internet electioneering efforts

March 8, 2009 • Top Stories

Kgalema_Motlanthe.jpgIn anticipation of South Africa’s national and provincial elections to be held on 22 April 2009, the African National Congress (ANC) is expanding its online electioneering efforts.

The country’s ruling party has started blogs on its official website,, authored by high-ranking party members, including Jessie Duarte, Janet Love and Cyril Ramaphosa.

Says ANC spokesperson Jessie Duarte: “Our blog is a natural extension of the active listening, responding and engagement that the ANC has consistently done throughout its 97 years of existence,”
“We see it as a ‘virtual imbizo’. Instead of talking face to face we are talking in a virtual environment. There is such a danger in seeing the online campaign as separate or somehow different. It’s not. It’s an extension of our engagement with citizens. More talking. More listening. And most importantly, more conversation.”

Other parties, including the Congress of the People (COPE) and the Democratic Alliance (DA) have also turned to the internet in an attempt to woo voters.

One Response to ANC expands internet electioneering efforts

  1. […] 3. Political parties bet on Digital media in 2009 Ever since Obama won the American presidential elections with a little help from search engines, online social networks, blogs and tweeter, South African parties ANC, DA and COPE counted on Google, Facebook, Twitter and Mxit to make their campaigns heard all over the Internet, in an effort to address younger supporters. However, South African internet users seemed much more interested in sport than politics and searches for Indian Pemier League (IPL), the cricket tournament which relocated to South Africa, exceeded those for all the political parties combined. Read more on, and […]

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