SAP Africa, a subsidiary of SAP AG – one of the world’s leading provider of business software – has announced a successful rollout of its SAP Referral Programme to its ecosystem in South Africa.
SAP revealed that the new sales programme is suited for value-added resellers (VAR), solution resellers (SR) and independent software vendors (ISV), who may or may not currently be authorised SAP channel partners, as well as alliance partners, technology and business consultants, accountancy practices and ecosystems of companies working with SAP.
The SAP Referral Programme is designed as a unified, consistent referral programme that will reward referrals from both SAP partners and non-partners in the small business and mid-size companies’ market segment.
It enables SAP to identify potential users of its software solutions by offering transparent and timely rewards to an expanded set of participants, including members of the SAP ecosystem and other constituencies, for leveraging their business relationships to refer prospects to SAP.
The SAP Referral Programme was launched globally in April this year and has since its introduction been adopted by several key markets.
The programme has so far been successful, with more than 922 companies worldwide in the information technology and SAP environment having signed up to participate.
“SAP’s idea to leverage the ecosystem for a co-innovative business approach proves that the company has understood the dynamics of buying behavior in South Africa.
“Also the easy access SAP gives us to its programme makes participation even more beneficial to us,” said Hildburg Hofer, SME channel director at SAP.
Referral members are rewarded when a deal is closed. In general, five percent of the deal’s net software licence value is paid as a closing reward.
The programme is easily accessible and requires only a one-time online registration. Once registered, members can securely enter it through a dedicated referral member portal.
Members can quickly access programme information via the portal, and can also register opportunities and access regular status updates on the referred lead.
The SAP Referral programme portal provides exclusive sales materials on the complete portfolio of SAP solutions for small business and mid-size companies, along with opportunity qualification tools and e-learning
A clear set of eligibility rules forms the basis of the SAP Referral Programme in order to secure transparency and compliance with legal requirements and business ethics.
SAP Africa is a fully owned subsidiary of SAP AG, the world’s leading provider of business software that offers applications and services which enable companies of all sizes in more than 25 industries, to become
With more than 47,800 customers, excluding those from the acquisition of business objects in over 120 countries, the company is listed on several stocks exchanges, including the Frankfurt Stock Exchange and the New York Stock Exchange.