The growth in digital devices has driven demand in the storage market in Africa, Samsung said today.
The technology giant said it is for this reason that it was adding the Active IT Distribution to its channel ranks.
“With the incredible growth of the storage market in the region we found it was necessary to seek out a distribution partner who would be able to partner with Samsung in this market,” said Madhav Narayan, general manager IT Division at Samsung Gulf Electronics.
According to Narayan, Active will push a diverse range of storage products through the Middle East and African channel.
Samsung reckons that Active IT Distribution’s years of experience in the distribution of storage products coupled with a clear go-to-market strategy will equip the vendor with the necessary support to claim a strong position in this market by the end of the year.
”We believe Active IT Distribution’s unparalleled experience and in-depth understanding of the local market will help us position Samsung as one of the region’s leading storage brands,” he added.
Channel EMEA reported that Parvez Ahmed, managing director at Active IT Distribution, which was established in January 2007, said: “Samsung is known for providing customers with cutting edge storage technology. Samsung is known for being the first to introduce new products to the market, like the recent release of the world’s first half-terabyte 2.5” mobile hard drive, Spinpoint M6.”
“We are looking forward to working with such an innovative company and bringing these world class products to the region,” Ahmed added.
By ITnewsAfrica.com reporter